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  • What's ahead for your customers?

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Web, telco, IT, and data center industry titans are preparing to dominate in the delivery of big data via cloud services through acquisitions, massive data center build-outs, and infrastructure improvements. With global spending on public IT cloud services expected to grow substantially in the coming years, you have the opportunity to prepare your customers for what’s ahead with cloud-based, mobile-friendly StruxureWare™ software and suites. Keep an eye out for the following trends:

Big data
Asking questions to determine which data is relevant is a prerequisite for knowing what to do with big data, including how to store, protect, back up, access, and analyze data so that it’s useable.

Cloud computing
Easy to access from anywhere, the cloud has evolved from being infrastructure that does more than just house your files to a platform that processes and interprets data. Therefore, security is a top priority.

The Internet of Things (IoT)
This concept describes our increasingly interconnected world. More devices are achieving interoperability and facilitating direct communication between machines, so IoT is of great interest to your customers.

Mobile devices
Mobile devices improve the way we communicate, do business, and find answers to problems. This isn’t new. What’s new is that there will be twice as many networked devices than there are people on the planet in 2015. Therefore, use of mobile devices is ever more critical for business.

First things first
Keeping up with these trends requires system interoperability and the ability to monitor, analyze, and predict data flows; capabilities StruxureWare software and suites provide. Your customers will also need to take the following steps:

  1. 1. Assess organizational “energy maturity.” Start with “small data,” then scale upward.
  2. 2. Engage stakeholders. Show the data in the most transparent way possible.
  3. 3. Reinforce financial impact/value. Prove ROI extends beyond cost savings using statistics.
  4. 4. Grow your talent pool. Expand data analysis skills.

Learn more here about data analysis and predictive tools in StruxureWare software and suites.
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